Serina Cosmetics “www.serinacosmetics.com” is a subsidiary of and owned by ELLOMEH INVESTMENTS FZC LLC.

Serina Cosmetics has been a leader in the distribution of authentic luxurious brand-name and prestige skincare for Melanin Beauty! If you have been looking for authentic & luxurious skincare products, no worries, we are in the right store.

OUR MISSION
Our mission, besides extraordinary customer service and skincare recommendations, is to make sure that all our customers receive authentic, original, efficient, and high-quality skincare, natural cosmetics, & hair care products.
Also, we collect efficient products for you, we stand by our product quality, and we care about our customers. We continue to work on building customer loyalty and repeat business and appreciate all your support on this endeavor.

OUR VISION
Our vision is to be the best in class in skincare and cosmetics products, providing extraordinary customer service, skincare recommendations, and making sure that all our customers receive authentic, original, efficient, and high-quality skincare, natural cosmetics, & hair care products.

We started out in 2018 as skincare consultants before expanding into skincare and cosmetics retailing, introducing some of the big names in beauty to the GCC & the UK, establishing ourselves as a key player in the industry.

As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can’t find anywhere else – to bring our customers the best, first. From graphic liners to jade rollers, we’re the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products.

We have over 100,000 products on-site and new launches every week, so whatever your vibe, you’ll find the products and the inspiration on Serina Cosmetics.